Surat, 02nd April 2014: India’s biggest Musical Dhamaka, ‘Idea Rocks India – Season 6’, is back with its 6th edition, in a bigger and better avatar. The music dhamaka took off in Surat today, with the flag off of Idea Rocks India canters around the city and announcement of opening of auditions for the Talent Hunt. This year, Idea Rocks India will mesmerize audiences in 17 cities with stellar performances by singing superstars Mika, Sunidhi Chauhan and Karthik.

IRI Talent Hunt in 2014, Season 6, has been extended to three categories – Vocalists, Duo Vocalists, and Instrumentalists – allowing a much larger base of music aspirants to participate. Music superstar Sunidhi Chauhan will select the final contestant of IRI Surat and felicitate the winner at the IRI Mega Concert to be held at Vanita Vishram Ground, Athwa Gate, on April 13th, 2014. The winner will also get an once-in-a-lifetime opportunity to perform with the music star in front of a packed house.

Expressing her views on the initiative Sunidhi Chauhan, said, “Idea Rocks India has been consistently providing not only musical entertainment but also recognition to young talent. It is a platform which nurtures and promotes aspiring musical talent across India. I am glad to be associated with this diverse and unique platform and looking forward to connecting with my fans and music lovers across the country.”

Music sensation Mika performed on the IRI stage last year, whereas the diva Sunidhi Chauhan was part of the show in its earlier edition. The IRI Season 6 stage will witness the return of these two stars, along with South music star Karthik who will perform along with young talent Andreah. These Artists will select the final winner from each of the 17 cities of IRI 2014 Talent Hunt and give them an opportunity to perform with them at the mega concerts.

Speaking about the initiative, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “The highly successful and popular Idea Rocks India is a property built on the strong foundation of our brand promise – An Idea can change your life! Over the last 5 seasons, it has changed the lives of many aspirants by giving them a large platform to demonstrate their talent and advance their music careers. The scale, reach and connect of Idea Rocks India is unparalleled and is the only brand owned music property of this magnitude in the country. By expanding the categories of talent hunt in IRI, and with power packed performers like Mika, Sunidhi and Karthik, we are confident of making the show bigger and better this year.”

Audition for the IRI 2014 Talent Hunt has begun across four different platforms! Interested contestants can submit their entries online on; participate in the on-ground or Radio auditions, across 68 Indian towns and cities. Additionally, Idea customers can also audition by calling and recording their voice on IVR 5545610.

Mr. Puneet Krishnan– Chief Operating Officer, Gujarat, Idea Cellular, said, “I am happy to announce the opening of auditions for ‘Idea Rocks India – India’s Biggest Musical Dhamaka’ Talent Hunt in Surat today. This region is rich in music culture and heritage and I am confident that we will witness good response from young music aspirants. We will be running several contests and promotions in the region to give out passes for the Idea Rocks India Mega Concert with Sunidhi Chauhan to enable music lovers to witness the magic of Idea Rocks India.”

All the entries will be screened by a team of 4 judges with extensive music knowledge and experience, who will then shortlist 60 candidates per city. These will further be live screened to the Top 5 finalists by a panel of local music academicians and popular music personalities who will then be groomed and prepared for the final round. The winner will be selected by IRI – 2014 music superstars and each winner across 17 cities will then get a chance to perform with Mika or Sunidhi or Karthik and Andreah.

Conceptualized in 2005, Idea Rocks India is now in its 6th edition and is aimed at identifying a combination of ideal voice, performance and X factor among young music aspirants and give them an opportunity to present a power packed performance along with music superstars. IRI 2014 will give an opportunity to all Indians aged 18 years and above to participate in the contest in their city.

Passes for Idea Rocks India will be available at all My Idea outlets. For more on the talent hunt, schedule of concerts, availability of passes etc. please log on to

About IDEA Cellular

IDEA Cellular is India’s 3rd largest national mobile operator, with more than 130 million subscribers. With traffic in excess of 1.75 billion minutes a day, Idea ranks among the Top 10 country operators in the world. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 136,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at and on the Aditya Birla Group at